I honestly can not think of any other album this year that has been more anticipated and hyped than the long awaited follow up to the beloved Channel Orange that gripped the hearts and minds of so many young people back in 2012, who otherwise, probably didn't listen to whole a lot of R&B. I remember around that time, I had just broken up with my last girlfriend, I was close to finishing high school, and I had immersed myself in a world of classic hip-hop. I especially did not write about or kept up with music like I do now. But despite me practically living under a rock at the time, even I noticed the influence and praise that R&B singer Frank Ocean was garnering. Since then, Ocean went on to be perceived as one of the most distinct and prominent singers in R&B and as well as contemporary, mainstream music. His reputation for excellence was only further built on by the multitude of times he lent his beautiful voice to his contemporaries. The most awe-inspiring example that I can think of was his tremendous vocals on Kanye West's 2013 single, "New Slaves".
So much has changed since Frank Ocean's last album. President Obama's final term is now coming to an end, I'm on my last year as an undergraduate student, I have a wonderful girlfriend of three years, and there have been multitude of albums that have completely taken the spotlight in the music world that have kept everyone busy and distracted. I'm actually quite surprised Frank Ocean finally pulled through and released something, despite the somewhat annoying marketing and teasing tactics he used for weeks on end, having everyone at the edge of their seats, making us wait tirelessly for something to happen. Cryptic photos, a live stream of virtually nothing happening, numerous rumored release dates, and still nothing happened. Past a certain point I was beginning to think that Frank Ocean was just pulling the most elaborate prank this year. Just when it seemed like all hope was lost, Frank Ocean randomly releases through Apple Music his new music video for what he simply called Endless. It was billed as a "visual album" as several brand-new, unreleased songs played while Frank and some other men, quietly worked on several projects in an empty looking warehouse for about 45 minutes. Naturally, everyone freaks out not knowing what the hell is going on just to have Frank announce that Endless wasn't the real deal. He released his official follow up to Channel Orange a day or two later, which he mysteriously titled, Blonde.
That brings us to the current day. So far in social media, I've seen people acting like Frank made the newest Beautiful Dark Twisted Fantasy, or that this album was Heavenly-made material. I'm here to tell you that it's not. Unfortunately for me, after multiple listens, or as some of my peers have described as "on repeat", Blonde turned out to be a slight disappointment in my experience. I am not saying in any sense that Frank's new album is bad. I know I would be burned at the social stake for actually proclaiming such a thing. I have always liked Frank's singing and his music, even if I never was a huge fan.
The paramount negative aspect that I must admit about Blonde, is that there is this sad and lingering feeling that the album just feels kind of forced. This doesn't sound like the result of four years of work, it sounds like the work of one. As a whole, Blonde sounds like Frank trying a little too hard to be mind-blowing or groundbreaking like he did on Channel Orange. I also felt slightly cheated by Frank as the album features a decent amount of short tracks that serve as interludes to fill in the gaps between major songs. I normally enjoy interlude tracks as I feel they usually give an album character by offering snippets of audio that aren't conventional songs, but I wasn't that impressed with the interludes or very short songs on the album as I felt like they could almost be considered pure filler tracks. I'm kind of over the interludes of "Be Yourself" and the juvenile "Facebook Story". I could do without them. Even the interludes that are purely musical like "Good Guy" and "Solo (Reprise)" are kind of unnecessary to me as they feel like unfinished demos that Frank threw in at the last minute. In this regard, the album feels a little incomplete. Perhaps I was hoping too much for a Channel Orange type of experience with this album, and it just wasn't happening with Blonde.
Bear in mind however, that if it was never Frank's intention to imitate the level of creativity and eccentricity that his previous album effortlessly executed, then I actually applaud Frank for his efforts in trying to outdo himself, but in different way. In fact, Pitchfork very recently reported that Frank has become so independent and bold lately that he left his label of Def Jam. He actually released Blonde on his own, along with the help of top-notch engineers and artists contributing their talents to the album.
Aside from what I feel to be the biggest let downs about the album, Blonde is actually quite impressive. This is Frank Ocean we're talking about here. I never excepted him to put out anything he thought his fans would be unhappy with. And that's the thing. No one is really unhappy with it that I know of, and how can anyone really be that upset with it? Once again, Frank takes his alternative and particular mode of production and songwriting to a different plain with songs that are filled to the brim with sonic textures, heart-felt melodies, smooth beats, and an unforgettable voice that prowls through with melancholic-like tones. How else can I describe the dramatic and relaxed cut of his newest single, "Nikes"? The album's opener features distorted & filtered vocals that chill me ever so slightly. The next song "Ivy", slightly contradicts it's solemn opener with an optimistic and watery guitar riff as Frank shows off his stellar vocals like he always does. "Nights" and "Solo" also follow in similar vein of quirky beat back drops and notable melodies that'll probably grow on me even more than they have now.
Probably the most significant part of the album, the part that feels the most thematic and complete, is its ending. The last four songs on the album are Frank at his most sincere and vulnerable. From "White Ferrari" to the end, Frank lays on emotional punch after another with songs that tug at your heart with his whimpering to soaring vocals that are layered over his eclectic arrangements that utilize soft guitar riffs, strings, and somber keyboards to maximize Frank's effectiveness in being wonderfully sappy and earnest with the listener.
I'm not sure if my review of Frank's newest work is an example for myself on how hype culture affects my ability to judge a piece of music, or how it effects anyone when trying to judge music. Either way, in our highly technological and fast-paced world, it seems nearly impossible to get away from herd mentality and the sweet temptation that is "going with the flow". But for someone who sincerely writes about music, I have to be as honest as I can be. Otherwise, there would be no reason for me to write these reviews. I would just look at whatever pops up Twitter or Pitchfork and that'd be the end of it. In spite of all the hype culture and social media, Frank Ocean still manages to get the attention of even the most skeptical of listeners. Blonde may have not been the album I was fully hoping for, but it's an album that people genuinely enjoy, even for all its flaws.
Overall: 8.4 out of 10


